Invicta Watches
In this series, we worked with Joseph Walker to highlight Invicta’s focus on quality, affordability, and durability.
The idea was to encapsulate a fraction of their audience, the things they do, and the ways they may communicate.
Simply put - what reflects the day to day of each man that wears these watches?
Long story short, he’s not just checking the time, he’s maximizing it.
The traveler
exercising the right to roam free
The modern business man
tied to his phone, taking notes through digital and physical means
The golfer
a prestigious pastime
The hobby creative
seeing beauty in the mundane on his commute to and from work/meetings
The lover
making time to connect in a busy schedule - as the saying goes, “If he wanted to, he would”. And in this case, he did.
The pilot
safely bringing lives throughout different time zones, planning flights with sectional maps, and understanding airspaces
The fighter/protector
professionally and personally, whether he’s an agent, or acting accordingly to the times.
